things so much as just pointing out that it was the 
process of media-morphosis or ceaseless 
transformation that preoccupied McLuhan. Now 
that we see the horizon shifting yet again it’s not 
television that dominates the cultural screens, it’s 
now the computer that dominates the cultural 
screens. Now that we see that again, there’s a way 
in which McLuhan’s work, his thinking, his theories, 
becomes relevant and his great phrases like “the 
medium is the message” and “the global village” 
have a resonance.

One other thing that relates to your point about 
the controversy surrounding McLuhan. I think that